Chile · JULy 29

A full day to discover the future of streaming.

Wednesday, July 29, 2026 · Doors open at 8:30 AM
Hotel Double Tree by Hilton Santiago Kennedy · Salón Alonso

Registration closed • Mediastream Day Santiago • July 29

Registration is now closed — and it was a huge success. We'll see you in Santiago for a full day of presentations, demos and networking.

¡Tu lugar está reservado!

Recibirás un correo de confirmación dentro de los próximos días. Te esperamos el 29 de Julio en Santiago.
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What is Mediastream Day?

A gathering for those who drive streaming forward.

Mediastream Day Santiago is our annual event where we unveil the latest features and capabilities of our platform — directly to the people who use them every day.

No generic presentations. No fluff. Live demos, real questions and time to talk with the team that builds the product.

Agenda

STGO 2026

08:45 - 09:00

Registration & Networking

Welcome, coffee and breakfast.

09:00 - 09:15

Opening

State of the industry in Latam and Mediastream's vision for 2026

Luis Ahumada

CEO Mediastream

09:15 - 09:30

Road to 2026: Streaming in the World Cup

Large-Scale Streaming: What the 2026 World Cup Left Behind

Luis Ahumada

CEO Mediastream

Fernando Cheong

CTO Mediastream

09:30 - 09:50

Success Story: Lollapalooza, the Streaming Event of the Year

How Mediastream executed the streaming infrastructure, capacity, redundancy, and real-time monitoring. The technical challenge, on-the-ground operation, and the results.

Juan Sebastián Domínguez

General Streaming Producer for Lollapalooza Lotus

Felipe Mella

Director Live Streaming Mediastream

09:50 – 10:05

Mediastream Audience: Formats, Trends, and MCP

How we connect and help agencies, advertisers, and media outlets with real-time results automation, maximizing impact across premium formats like SGAI, DAI, and Digital Audio.

Ariel Fuentes

Sales Sub-Manager Mediastream Audience

10:05 - 10:25

Connected TV in Chile: Opportunities for brands in the streaming era 4th wave of the regional study | 2025 Results

Comscore will share the key insights from the fourth edition of the regional Connected TV study, addressing the evolution of consumption habits, preferred platforms and access models, audience behavior, and the main opportunities for the industry.

Leonidas Rojas Primus

Senior Commercial Director, South America Comscore

10:25 - 10:50

Active Networking Break

10:50 - 11:40

Leadership Panel
Streaming: Technology, Content and Monetization

Together, they will analyze how data and artificial intelligence are driving streaming into a new stage — Streaming 3.0 — sharing their strategic vision on the industry's current landscape and future projections, discussing CTV, Ads, and measurement.

Ignacio González Almeida

Digital Business Manager Megamedia

Gema Berrios Lacroix

General Manager AAM - Asociación Agencias de Medios

Leonidas Rojas Primus

Senior Commercial Director, South America Comscore
Modera:

Ariel Fuentes

Sales Sub-Manager Mediastream Audience

11:40 – 12:15

The Tech in Action: Full Stack Demo

From editing in Adobe Premiere and creation with MoAI, to orchestration with SmartFlow, MCP and new SGAI/Vertical experiences.

Fernando Cheong

CTO Mediastream

Luis Ahumada

CEO Mediastream

12:15 - 12:20

Closing Remarks & Acknowledgements

Final words of gratitude to our guests, panelists, and partners.

What we'll showcase

New features, live.

Core Platform

The most significant platform updates: content management, distribution and user experience redesigned to scale without friction.

AI & Automation

How artificial intelligence is already changing the way streaming is operated, personalized and monetized across Latin America.

Live Demo

No slides. The product team will demonstrate every new capability in real time, with open Q&A from the audience.
Where & when

Santiago,
July 29th.

Where & when

July 29
2026

Wednesday · Doors open at 8:30 AM
Start time

8:30 AM

Wednesday
Venue

Hotel DoubleTree Santiago Kennedy

Av. Pdte. Kennedy 4422, Vitacura, Región Metropolitana - Santiago

This event is free and by confirmed invitation only.
Registrations are subject to available capacity. You will receive your attendance confirmation by email.

Register

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